Popeyes Chicken & Biscuits named Melissa Libby & Associates, Atlanta, as its public relations agency.
The agency will handle PR for new and existing Popeyes restaurants. It is also charged with promoting new products and concepts by Popeyes.
Based in Atlanta, 30-year-old Popeyes is an AFC Enterprises Inc. chain that serves Cajun food through 1,620 restaurants worldwide and online as well. Sales last year were $1.3 billion.
Founded 10 years ago, Melissa Libby specializes in food service and retail clients like Blue Bell Ice Cream, Blockbuster Video, Krispy Kreme and various Atlanta restaurants.
Agency I.D. LLC in Atlanta handled the search for Popeyes.
