Poll: Chinese Consumers Want More U.S. Products

A public opinion poll of China's emerging urban middle class found that high-quality personal care toiletries and consumer electronics lead the list of most desired American products. Apparel and fashion accessories and music and videos are close behind.

The items drawing the least interest? American cigarettes and liquor.

The survey, sponsored by United Parcel Service and conducted by Research International, involved 1,140 Chinese consumers ages 20-59 in six cities. UPS commissioned the research to better understand the Chinese marketplace.

“According to the State Department, U.S. exports to China have grown 80 percent since 2001, but this survey shows the Chinese would like even more quality American items,” said Kurt Kuehn, UPS senior vice president, worldwide sales and marketing.

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