PointMedia Corp. has introduced an interactive service for gas pumps, featuring monitors that offer news and information online while consumers tank up vehicles.
The PointTV service is characterized by high-resolution monitors attached to the gas pump. It offers news, entertainment, e-commerce and point-of-purchase promotions.
In a limited test program, the service is available in select gas stations in Connecticut and New York.
PointMedia, Las Vegas,.will use its database of customer preferences to offer customized content to users. The database will be developed based on how the consumer interacts with PointTV and from data collected when the user fills out a form at www.point.tv.
For gas stations, PointTV offers the potential to lure customers back to the same spot. Carwash customers who have to wait while the vehicle is being serviced are particular targets for the service.
PointMedia will install and maintain the screens and servers as well as manage content, advertising and merchandising. Gas station owners get a percentage of the revenue generated by PointTV. Revenue for PointTV will be garnered from e-commerce or sales of products; instant coupons for driving traffic to the gas station's convenience store; advertising; and consumer requests that are possible sales leads.
