The term “thought leader” is over-used, but Matt Britton, founder and CEO of consumer intelligence platform Suzy easily qualifies. He helped create the influencer network Crowdtap, he’s the author of YouthNation, a guide to brand-building in a millennial driven culture, and he’s a high profile consultant and speaker on the needs of the millennial generation and Gen Z.
In this conversation with DMN editor-in-chief Kim Davis, he describes how consumer needs are now “driven from the sidewalk,” and the importance of brands keeping their ears to the ground to understand consumer desires, which messages resonate, and whether brand safety issues are on the horizon.
