Plan Ahead for the Top 2015 Trends in Email

Wow! 2014 was a busy year in the email marketing space. Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) were enough to challenge even the most seasoned email professionals.

So what practices will continue to be impactful in 2015? And what should marketers prepare for in the New Year?

Attend the webinar to learn how to capitalize on today’s email trends and boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year and discusses his predictions for 2015.

Walk away with insight, including:

• Digital marketing trends to be on the lookout for in 2015

• How to make conversations with your customers even more personal

• The true value of the “always addressable” customer

• How to prep for the next big thing in email marketing

Featured Speakers:

Ryan Phelan, Vice President of Global Shared Services, Acxiom

Ryan Phelan is currently the Vice President of Global Shared Services for Acxiom Digital Impact where he works with some of the greatest companies in the world to help them realize the potential within their email programs. He is a nationally known speaker at conferences and industry events on subjects relating to digital media where his energetic style seeks to inspire people to action and change. Recently, he was honored to be named one of the top 30 digital strategists in the United States by the Online Marketing Institute. He is currently the Chair for the Email Experience Council through the DMA, member of the advisory board for DMNews.com and on the board of the Email Sender and Provider Coalition.

Len Shneyder, Director of Industry Relations, Message Systems

Len Shneyder is a well known figure in the email community, with over a decade of experience in digital messaging, campaign management and deliverability. His vast experience ranges from working with ESPs helping Fortune 500 brands improve their deliverability to acting as industry liaison between the world’s largest ESPs and mailbox providers at Pivotal Veracity. Len has spent his career helping customers change their email strategies into winning conversations with their customers. Now, as Director of Industry Relations at Message Systems, Len has taken his knowledge, understanding and love of digital messaging to the world’s leading provider of email infrastructure software to help the world’s biggest brands and senders better communicate with the global village.