PlaceIQ, the company that broke up the U.S. into demographically tagged 100 meter squares to inform real-time mobile ads, will now extend its model to desktop screens.
The company today announced a partnership with Tapad, a provider of cross-device marketing technology whose Unify platform enables advertisers to connect audiences across more than a billion devices—including smartphones, tablets, desktops, and laptops.
“Tapad’s cross-screen capability will help clients implement more comprehensive campaigns,” said PlaceIQ CEO Duncan McCall in a statement. “We will be able to give brands a deeper understanding of their audiences.”
Tapad CEO Are Traasdahl said his company’s technology would augment the effectiveness of PlaceIQ’s platform. “[PlaceIQ’s] technology is poised to reshape how the industry measures real-world, in-store ROI and, when combined with our Device Graph Access, will provide a truly unified view of campaign performance,” Traasdahl said.
