Pixsy Corp. has entered the European market in a new partnership with European advertising network ad pepper.
Under the agreement, ad pepper will use Pixsy’s technology to create private-label, customized image and video search portals for its clients. These searches aim to match relevant media content with contextualized, performance-based advertising.
“Ad pepper is the premier ad network in Europe and we’re thrilled to announce our international presence with such a strong partner,” said Chase Norlin, CEO of Pixsy, San Francisco . “In the last few months we’ve announced deals with several of the major U.S. ad networks and this is a bold move for Pixsy as we build out our extensive distribution network worldwide.”
The Pixsy Media Search Platform lets consumers search for multimedia content in a number of categories including news, sports, entertainment, celebrities and travel.
Later this year, these targeted portals will integrate with the ad pepper iSense online ad network that will let national and international advertisers offer content-targeted messages on a pay-for-performance basis.
Pixsy will use its technology to capture, index and deliver the most current and relevant thumbnail images and video. ISense offers advertisers the opportunity to target their display ads based on category and level of reach.
“Using Pixsy’s customized media search solutions we can offer fresh online photo and video content to new and existing publishers worldwide, creating original, highly targeted vehicles for monetization,” said Ulrich Schmidt, chairman/CEO of ad pepper media.