Pitney Bowes, best known for postage meters and, more recently, targeting systems based on its database of recipient information, today introduces a new brand strategy and corporate identity.
“We are not the same company we were several years ago,” said Marc Lautenbach, president and CEO, Pitney Bowes, in a press release announcing the change. “We have expanded our business into high growth markets, including digital commerce and software, while at the same time continuing to innovate in our core mailing and shipping businesses. “
The company’s new mission statement makes no mention of the mails, instead identifying itself as a “global technology company that powers billions of physical and digital transactions” in a “connected and borderless” marketplace.
Its new logo, Pitney Bowes’s third such redesign and first since 1971, features the lowercase initials of the company surrounded by concentric circles suggesting wireless communications.
“The new brand strategy will clarify our role in the changing world of commerce, emphasizing the interplay between physical and digital communications and also spotlighting emerging technology areas such as location intelligence, customer information management, and cross-border commerce,” said EVP and CMO Abby Kohnstamm.