Pinterest’s Guided Search shows recommended content from other users

With 750 million pin boards and over 30 billions pins, Pinterest has a wealth of curated content from its users, and it’s now putting it to use.

Yesterday, the platform introduced its “Guided Search” which allows pinners looking for a good idea to search through the pins of other users. In this way, it’s less about “searching” and more about “discovering,” especially for queries that have more than one answer, such as “Where should I vacation,” or “how should I style my hair.”

Here’s Pinterest’s video illustrating how Guided Search works:

As Hui Xu, head of discovery for Pinterest writes on the Pinterest blog, the thrill is in the search:

The guides are there to get you where you want to go, but the best part is leaving a little room for serendipity. Exploring getaway ideas might lead you to a treehouse adventure, a motorcycle trip down the coast, or maybe even something else you didn’t know you were looking for. You might be surprised where you end up!

For now, Guided Search is only available in English to mobile app users, and it is optimized for swiping and clicking, rather than typing.

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