Following Twitter’s hiring of NBC’s Vivian Schiller to head its media partnerships, Pinterest just hired The San Francisco Chronicle’s Joanne Bradford for a similar position.
Bradford, who had been serving as the president of the San Francisco Chronicle and SFGate will step down at the end of the month to join Pinterest as its head of partnerships.
According to this report by the Chronicle, Bradford will serve as the primary liaison between Pinterest and Hearst Corp. (which owns publications across the country, including her former employer) developing strategic content partnerships between the two.
So what can news sites get from partnering with Pinterest? It isn’t as much of a natural fit as Twitter is for journalists, but it’s still an important content sharing platform. The key will be visuals, which means Pinterest will be encouraging news sites to create more shareable graphics, i.e. infographics and viral images. In return, if news sites can tap into the huge user base on Pinterest with articles that are more Pinterest friendly (think home decor, recipes, fitness, lifestyle) it could be a huge source of traffic.