Coremetrics, a hosted web analytics provider, announced yesterday that Philosophy is using Coremetrics to understand visitor behaviors and better target marketing campaigns to reach high-value customers.
Philosophy is a skin care and cosmetic innovator endorsed by doctors, celebrities and its own customers.
Philosophy plans to take advantage of Coremetrics' detailed behavioral data to optimize search campaign performance, marketing initiatives, and merchandising opportunities for its online business at www.philosophy.com. The company also plans to use Coremetrics Intelligent Offer, a closed loop solution for determining effective recommendations based on a complete history of online consumer behavior, to offer the most relevant products.
For example, with Coremetrics, Philosophy will understand the browsing behaviors of a customer who searched for a particular shampoo product and automatically offer a shampoo gift set attributed as a popular complimentary item.