Procter & Gamble Co. has short-listed imc2 as one of its interactive agencies.
P&G, Cincinnati, has been consolidating its list of agencies to trim costs and boost efficiency. Imc2 has worked on the P&G account for four years. The Dallas agency handled interactive work for P&G brands such as Dryel, Head & Shoulders, Clairol, ThermaCare and Physique.
Other clients served by the 6-year-old agency include Eli Lilly and Co., Dr Pepper/Seven Up Inc. and Novartis AG.
Among the services imc2 offers P&G are online branding, customer relationship management, e-mail, sampling and strategic direction.
To become a short-listed interactive agency, the shop must have experience with P&G brands and financial strength. The agency also must be able to meet P&G's future interactive needs and integrate with the marketer's technology platform.
