John Tran, director of sustainability and responsibility at global beverage brand Pernod-Ricard talks to Kim Davis about designing for social impact, and the importance of brand values. Pernod-Ricard is one of only 33 brands to be named by the United Nations as a Global Compact Lead Company (and the only wine and spirits company on the list). It has thriving partnerships with non-profits like Rethink Food NYC, and is in the ninth year of “Responsib’All Day,” an occasion for all 19,000 employees to spend a day volunteering.
And following yesterday’s story about how Kahlúa, a Pernod-Ricard brand, doesn’t take itself too seriously, Tran explains how its working with coffee growers on sustainability.
