PerformanceData, Chicago, a consumer data provider and division of Trans Union LLC, has released SolutionBase, a precision database for direct marketers.
SolutionBase is a tool that allows direct marketers to identify every adult in the United States. It contains about 190 million records, and direct marketers can draw from more than 50 fields of data at the individual, household and neighborhood levels. Selects include name, address, homeownership, phone, credit card type, presence of children, mail-order buyers and recency data. The data are updated monthly.
Direct marketers can use the data for prospecting, database enhancement and segmentation, modeling, appending and cross-sell marketing campaigns.
“Today's direct marketer faces unprecedented competition for consumer attention,” said Jeff Hellinga, general manager at PerformanceData. “In the suite of PerformanceData products, SolutionBase will play an integral role in providing overall marketing solutions to our customers. In the quest for new marketing opportunities and connecting with the right message, SolutionBase is one of the most valuable tools available.”
SolutionBase can be used for prospecting, data enhancement, segmentation and cross-sell marketing campaigns.