Pepsi-Cola Canada Ltd. yesterday named online personalized entertainment provider imix.com, Stamford, CT, as the exclusive partner for its “Choose Your Music” promotion.
Pepsi will offer its customers the opportunity to create five- or 10-track custom compilation compact discs in exchange for points accumulated from purchasing specially marked packages of Pepsi, Diet Pepsi, 7UP and Mountain Dew.
The promotion throughout Canada began May 15 and lasts until July 31.
Imix' Special Markets division will provide custom CDs, containing selections from more than 200 licensed tracks and branded with the logos of Pepsi and imix.
Pepsi will support the promotion with more than 110 million specially marked packages.