PeopleSoft Releases CRM Application

PeopleSoft, Pleasanton, CA, made available the PeopleSoft CRM Customer Interaction Center yesterday. The application manages customer interactions throughout the customer life cycle, according to PeopleSoft, a provider of e-business applications.

The Customer Interaction Center allows companies to coordinate a consistent customer experience across all customer-facing functions and through all customer communication channels, including the Web, voice, e-mail and wireless devices. PeopleSoft said the software extends the effectiveness of the traditional call center with functions to assist agents in quoting accurate prices. It also can accelerate the processing of customer orders and can serve as a single point of contact for overseeing the entire customer relationship.

PeopleSoft said the center was designed to provide users with consistent customer information across the sales, marketing and service touch points.

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