PeoplePC, EarthLink's Internet service provider unit, tapped Reprise Media, New York, to handle search engine marketing.
The firm is to create, deploy and manage search campaigns to drive paid registrations to PeoplePC, a value-line dialup ISP.
Reprise will use its Reprise Process, a scalable development method that takes a holistic approach to search campaign management. Other Reprise clients include Reader's Digest, Capital One and BellSouth.
