PeoplePC Picks Reprise Media for Search

PeoplePC, EarthLink's Internet service provider unit, tapped Reprise Media, New York, to handle search engine marketing.

The firm is to create, deploy and manage search campaigns to drive paid registrations to PeoplePC, a value-line dialup ISP.

Reprise will use its Reprise Process, a scalable development method that takes a holistic approach to search campaign management. Other Reprise clients include Reader's Digest, Capital One and BellSouth.

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