PeoplePC Moves Account to NetworkDirect

Ogilvy & Mather's OgilvyOne has lost the PeoplePC account to NetworkDirect, Willow Grove, PA, only four months after winning a top direct marketing industry award for its work for the client.

As the new direct marketing agency of record, Network Direct will craft and implement a customer acquisition campaign for PeoplePC, a San Francisco company that offers Internet-enabled computers on a membership basis to companies' employees.

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