Bryan A. Pearson has been named president of Alliance Data Loyalty Services.
In this newly created role, Mr. Pearson is responsible for leading Dallas, TX-based Alliance Data’s loyalty enterprises including the Canadian Air Miles Reward Program, a coalition loyalty program; Colloquy, a loyalty marketing publisher and consultancy; and ICOM Information & Communication L.P., a provider of targeted list, data communication solutions and analytic services.
Recognized for his insight in the areas of measured marketing through the use of database techniques and coalition marketing, Mr. Pearson is a frequent international speaker and commentator on enterprise loyalty, retail marketing and customer relationship management.
He has been widely quoted in direct marketing publications and serves as a member of the Colloquy editorial board and faculty.
Mr. Pearson joined Alliance Data (formerly The Loyalty Group) in 1992 and was appointed president of the Air Miles Reward Program in 1999. He previously served as vice president of sponsor management and later added responsibilities for all Air Miles marketing activities.