SAN FRANCISCO–In an effort to meet the direct marketing needs of the energy industry, Paragren Technologies, Reston, VA, the relationship marketing solution provider, announced the formation of a partnership with Lodestar Corp., a software company aimed at the electric and gas utility industries here at the DMA 81st Annual Conference & Exhibition.
The alliance will incorporate Paragren's One-By-One suite of marketing applications into Lodestar's bulling and customer care solution. Paragren's One-By-One suite includes: Data Discover for data mining and analysis; Campaign Manager for customer acquisition and retention programs; and Interactive Marketer, for real-time marketing execution.
According to Paragren, the relationship will offer utility marketers a seamless solution allowing them to gain a better understanding of their customers through analysis. Then, it will allow them to use that information to evaluate advanced billing, customer care, and pricing options. In addition, energy marketers will be able to implement various marketing campaign initiatives to fine-tune their marketing efforts.