Jennifer Lin, vice president of marketing information and research at list brokerage firm Paradysz Matera, died Monday of cancer at age 42.
Lin was instrumental in creating the MarketingRelevance tracking database used by Paradysz Matera as well as several other analytical initiatives at the company.
Before joining New York-based Paradysz Matera in 1996, Lin held direct marketing positions at Time Inc., Reader's Digest and Boardroom.
A memorial service is planned for Aug. 14.
She is survived by her husband, Sam Rosenthal.
