Papa John's Pizza named Britain's GFM to create a sales promotion in conjunction with the Daily Telegraph Fantasy Football Game.
The agency developed an application pack for the fantasy football game for distribution with every pizza ordered at Papa John's Pizza and Perfect Pizza in Britain. All fantasy football [soccer in the United States] managers also received a coupon for a discount on their next pizza order.
Papa John's Pizza plans to open more than 370 stores in Britain over the next five years. The U.S. pizza chain has 2,500 stores in its home market.