Exstream Software Inc. said yesterday that Palm Coast Data LLC, a fulfillment solutions provider for magazine publishers, chose its Dialogue enterprise personalization software to provide a single comprehensive infrastructure for its document creation and fulfillment services.
Palm Coast Data is reducing development time and speeding time to market for personalized renewal notices, billing statements, change of address orders and other direct response customer correspondence it provides for more than 300 magazines.
Key in the selection of Dialogue were its design environment, dynamic file import capabilities and electronic review solution, which Palm Coast expects will shave days off the customer proofing process.
Dialogue's easy-to-navigate design interface also helps trim development time by letting staff with varying skill levels create and prepare page layouts and other applications for production. And its ease of use is reducing time spent on application maintenance because personalized documents can be modified without the need for extensive programming.
Additionally, the software's dynamic file import capabilities automate the retrieval of images — such as magazine logos, titles and signatures — for “on the fly” insertion at run time.
