Outdoor retailers use NetSuite to integrate e-commerce

NetSuite announced on August 3 the signing of three new accounts—Hydro Flask, Solio, and X-1 headphones—at the Outdoor Retailer Summer Market at the Salt Palace Convention Center in Salt Lake City, says Roman Bukary, AVP of manufacturing, wholesale, and distribution at NetSuite.

X-1 manufactures waterproof headphones, Hydro Flask manufactures water bottles, and Solio is a purveyor of solar-powered chargers and flashlights.

NetSuite will be providing the same integrated capabilities for all three of its new clients, Bukary says, using its SuiteCommerce solution. SuiteCommerce is an integrated platform that NetSuite announced in May, designed to connect CRM and e-commerce.

During the past three to five years NetSuite has been making a push to sign outdoor retail clients, he says. “What’s relevant for them is that we provide e-commerce capabilities, everything from the catalog to check-out,” Bukary says. “They’re looking to sell online [and] they’re looking to sell through mobile.” He adds that outdoor retailers are investing in multichannel strategies.

Bukary notes that NetSuite already has a host of outdoor retail clients, including clothing company Mountain Khakis and Terry Bicycles.

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