Our look at the most – and least – engaging social media

Gamers typically log crazy hours playing “Call of Duty.” No surprise then that Mountain Dew leveraged the release of the franchise’s latest edition, “Call of Duty: Modern Warfare 3”, to launch Facebook sweepstakes. To enter the “Mega Fan Experience” sweepstakes, consumers had to submit a photo of a limited edition Mountain Dew Mega XP packaging. The winner received a chance to play the game with three friends on Cowboy Stadium’s 160-foot-wide, high-definition Jumbotron. Mix that mega-game with some Mountain Dew, and those guys won’t ever sleep.

Procter & Gamble’s (P&G) “Stock up for the Holidays” campaign encouraged consumers to submit testimonials for P&G products, product logos and a family portrait for the chance to win a $5,000 Visa gift card. The contest, which launched Oct. 27, will be judged by a P&G-selected panel. The roughly 9,400 entries will serve as future creative for remarketing efforts, but by not allowing the public to vote on their favorite submissions P&G missed an opportunity to reengage consumers.

Arthur Christmas, Santa’s gawky youngest son and animated star of the Sony Pictures blockbuster, helped Denny’s promote its “Taste of the Holidays” menu. During the holidays, visitors to the Denny’s website could write letters to Arthur for the chance to win free kids’ meals. Denny’s more than 316,000 Facebook fans could also create custom holiday e-cards and stoke a virtual Yule log for prizes. As of press time, more than 8,500 e-cards were sent. The promotion ran through the end of December.

Publishers Clearing House is giving $25,000 to a charity with the help of its Facebook fans. The effort, called “The Give Back,” asks consumers to vote online for a host of causes, including supporting the troops, improving education and helping the homeless. Fans who vote will be entered into a $5,000 sweepstakes drawing. The effort in December had more than 30,000 people “talking” about it on Facebook, but “liking” the cause not only captures user data but requires Facebook users to allow Publishers Clearing House to post on their walls as them, which could scare some givers away.

Related Posts