Metrics platform provider Origami Logic today announced the appointment of Sprinklr sales veteran Michael Logan as its first chief revenue officer. The move falls in line with the company’s stated plans for aggressive growth after receiving $25 million in Series C funding in September.
Logan helped build Sprinklr’s user base to more than 500 bands in three years as its global VP of sales. Before joining the social media platform, he led sales efforts for more than a decade at Aprimo (now part of Teradata), expanding the business globally and helping drive more than 50% of revenue, according to Origami.
At Origami, Logan will oversee sales and customer implementation and support, with an eye toward global initiatives. He will report to the company’s CEO and co-founder, Opher Kahane. “The depth of his experience working with…measurement-focused CMOs will be a valuable asset as we continue our mission to give marketers a better understanding of daily performance,” said Kahane in a press release.
Marketing signal measurement is Origami’s specialty, and it claims to monitor some 1.2 billion signals a day for clients including Intel, Omni Hotels, Pernod Ricard, and Visa.
