The latest trend from marketing service providers is data analytics programs that marketers can use without begging IT for help. Today’s entry in that segment is the Origami Logic Marketing Intelligence platform, which offers the tantalizing prospect of multichannel campaign measurement through an intuitive search process.
Marketers can use the platform to enter searches using familiar terminology such as campaign copy, product, or region. Results are returned to an Origami dashboard in real-time, intel the company says marketers can use to react to metrics during the execution of campaigns.
Origami Logic collects data from websites, social channels, advertising systems, email services, and mobile apps, and can connect it with offline intelligence such as brand surveys or CRM insights. The platform enables marketers to tag data to organize their activities and measurement criteria.
“This significantly closes the feedback loop, enabling marketers to become more agile and to make better decisions faster,” says company CEO Opher Kahane.