Oreo, a Kraft Foods Nabisco brand, has selected 360i as its lead digital agency. Razorfish was Oreo’s previous lead digital agency.
Spokespersons for both the brand and the agency confirmed the hire, but both declined to comment further. The agency appointment was first reported by Advertising Age.
A Kraft spokesperson would not disclose which agencies competed, or if Razorfish was one of them. A Razorfish representative could not be immediately reached for comment.
Draftfcb will continue to serve as Oreo’s advertising agency of record.
