The marketing cloud meets the storage cloud as Oracle’s Eloqua now offers a new integration with file storage and collaboration platform Box.
The new integration will enable marketing teams to store, edit and collaborate on their marketing content before sending it out through Eloqua’s B2B marketing automation platform.
“As demand for unique marketing content grows, marketers need an easier way to share content and collaborate with internal teams and external agencies,” says Kevin Akeroyd, SVP and General Manager, Oracle Marketing Cloud. “By giving our customers the ability to create content with simple tools they are familiar with, and collaborate with a popular and intuitive file sync and share solution, we are making it simpler than ever before to create engaging content that turns prospects into advocates.”
Marketing teams can use Box to store documents they have created in content producing applications such as Microsoft Word. Multiple team members can access and view the document in a single place, with the ability to annotate changes, write comments and keep track of versions. Once the document is finalized, it can be directly converted to HTML through Box and then placed directly into Eloqua, ready to be deployed in a marketing message such as an email.
While competitor Adobe built out its own team-collaboration capabilities within the marketing cloud, Oracle says it went the integration route to give its customers more flexibility in their marketing suites. “Enterprises have a lot of tools to work with, and most times, their collaboration tools don’t scale easily enough,” says Oracle Eloqua VP of products John Stetic. “With Box, companies will already have a general use collaboration tool that they can use for marketing as well as communicating with external parties that are creating content.”
Customers who are already using Box and Eloqua will be able to integrate them by spring of 2015, through Oracle Marketing AppCloud.