At Openworld 2015 in San Francisco, Oracle today announced a series of enhancements to its Marketing Cloud capabilities for personalizing the customer journey.
Building on the August 2015 acquisition of Maxymiser, the Web and mobile customer experience optimizer, Oracle announced three additional marketing cloud innovations:
- Offline Data Append will make it easier to add offline transaction data to marketing cloud customer profiles, enhancing the brand view of customers, and creating new opportunities for targeted, cross-channel interactions.
- Match Multiplier will help marketers connect users across offline and online channels.
- Business Units for Content Marketing will give marketers a centralized interface for their content assets, calendar, and analytics, allowing centralized management of content, personas, and workflow.
Oracle also announced tighter integration of the Marketing Cloud with the Service Cloud.
“Modern marketing is not about creating large data warehouses of big data, it’s about activating the right data, in the right way, in the right channels, at the right time,” said Kevin Akeroyd, SVP and GM, Oracle Marketing Cloud. The innovations announced today are intended “to help marketers improve customer engagement and conversion.”
