The acquisition enables Oracle to provide its clients with Endeca technology designed to analyze unstructured data and gather business intelligence. Endeca will help Oracle create a technological platform to process, store, manage, search and analyze structured and unstructured information together, Oracle said in a statement.
“Oracle acquired Inquira to manage structured data and to capture information that can be turned into knowledge in some fashion,” said Greenberg. “Endeca enables Oracle to capture and analyze data and tie it back to the e-commerce platform. Oracle has incorporated a strategy to make knowledge and insight a major part of their offerings and tie this into CRM and e-commerce.”
Endeca generates roughly $150 million a year in revenue, according to reports.
The acquisition is expected to close before the end of the year. An Oracle spokeswoman refused to provide additional comment on the acquisition until the deal closed.