E-mail marketing company Opt In Inc. has created an e-mail design division known as Right Brain Inc.
The unit will handle creative services through every stage of an opt-in e-mail campaign. This includes copywriting, choosing appropriate incentives for consumers and using rich media and HTML to embellish messages.
Opt In also debuted an e-mail tracking system through Opt Track, an e-mail list delivery and tracking division. The new tracking service allows marketers to monitor all phases of their opt-in e-mail campaign through a secure Internet site.
In other news, Opt In, Boca Raton, FL, bought a minority interest in Direct Media Buyers Inc., an online media buying agency also in Boca Raton. Opt In gained access to the banner ad inventory owned or managed by Direct Media Buyers. Opt In will be able to offer its clients a larger discount on online media buys. Also, Direct Media Buyers will have access to the e-mail lists owned and managed by Opt In.