Online campaign for Johnson’s

Reaching out to tense 20- and 30-something females, Johnson’s launched an online campaign around its Melt Away Stress line of skin care products at www.JohnsonsForYou.comEscape. The site features an Express Your Stress user-generated content contest, Jamaica getaway sweepstakes, Celebrity Stress Secrets videos featuring ABC’s Ugly Betty actress Ana Ortiz, and an “Escape Your Stress” quiz widget.

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