OneMediaPlace, San Francisco, said yesterday it formed an alliance with media planning software supplier Telmar that will allow OneMediaPlace’s members to use Telmar’s software online.
OneMediaPlace is a global e-marketplace for advertising and media professionals. Under the terms of the Telmar agreement, members will be able to use Telmar software on a per day basis through Telmar’s Web-based service, eTelmar.
eTelmar allows users to plan media efforts efficiently by helping them to analyze the effectiveness of their marketing plans. The software takes into consideration various media combinations including print, broadcast, outdoor and online components.
