The debate wages on concerning how much responsibility each constituency—brands, data brokers, government, and consumers themselves—should take when it comes to safeguarding customer data used for marketing.
It’s a tough one. That’s why Direct Marketing News hosted a Town Square discussion on the issue at DMA2013 in Chicago, led by DMN Associate Editor Elyse Dupré.
So, who’s responsible to educate consumers about their privacy rights? The experts weigh in:
- Lisa Arthur, CMO, Teradata Applications
- Todd Cullen, Chief Digital Officer, Ogilvy & Mather
- Dennis Dayman, former chief privacy and security officer, Eloqua
For more on the subject, check out our One Tough Question column:
- “‘Reasonable Use’ Is the Data Litmus Test,” by Herbert (Hugh) Thompson, Ph.D. Program Chair, RSA Conference US
- “We All Need to Take Shared Responsibility,” by Dave Deasy, VP of marketing, TRUSTe
- “3 Core Capabilities for Privacy Adherence,” by Dale Renner CEO & cofounder, RedPoint Global Inc.
- “We’re All Links in the Chain of Customer Trust,” by Rick Erwin, president, data & analytics division, Experian Marketing Services