Behavioral loyalty or emotional loyalty—which one really propels your business forward and which one is just a “nice to have?”
To get to the bottom of it, Direct Marketing News hosted a Town Square discussion on the issue at DMA2013 in Chicago led by DMN Editor-in-Chief Ginger Conlon.
So, where should marketers be focusing their efforts? The experts weigh in:
- Dennis Armbruster, VP, Consulting, LoyaltyOne
- Eileen Kelly, VP, Strategy & Enablemen, RAPP
- Rami El-Zeini, Vice President, Business Development, AIMIA
For more on the subject, check out our One Tough Question column: