One on One: Zack Dugow on Ads.txt, Privacy and Transparency

Ads.txt adoption continues to spread since the standard first surfaced in our Wednesday Stack in 2017. Chris Wood sat down with Zack Dugow to provide a deep-dive into the value ads.txt lends to the industry, and what’s at stake, in terms of transparency, in the digital programmatic landscape. From there, we switched to broader concerns of privacy for digital users. As founder and CEO of Insticator, Dugow partners with many digital publishers. His broad insights in this conversation extend to GDPR, and why the U.S. regulatory response has lawyers stateside seeing dollar signs for many years to come.

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