One on One: Telling Stories with Michael Steckler

Instagram Stories has been a game changer for brands, challenging them to grab the audience’s attention with short, fast-moving video narratives. What’s more, it’s a development driven by audiences, displaying a clear preference for consuming and sharing short-form video content. As Michael Steckler, CRO at Shuttlerock, explains to Kim Davis in this podcast, that presents a range of challenges: knowing how to tell a story in a tight time-frame, having the right video assets available, and where necessary being able to transform static images into video assets. The conversation also ranges across video content for Facebook and other platforms, and what’s on the horizon beyond video.

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