Marin Software, a global ad management platform, is on mission to help advertisers connect their digital campaigns across search and social. I sat down with Wes MacLaggan, SVP marketing, to get an overview of the state of digital advertising based on its 2018 State of Digital Advertising report. With upwards of 70-80% of time online spent on Facebook and Google properties, its incumbent on brands to get visibility across social and search campaigns to ensure a seamless experience for audiences, and a comprehensive understanding of ad performance.
What about display? “Google and Facebook are just stealing all the growth there. Social advertising is essentially display, so it’s a bit of a false distinction.” We also get into Amazon’s plans to become the third major player in digital advertising space.