Hitmetrix - User behavior analytics & recording

One on One: Scott Grunther talks about Linear TV and Networks

Data improves everything, even traditional television. Media data shop EDO, backed by actor/director/producer Edward Norton, began in the movie advertising space, and has since expanded to major networks and brand clients. What does the evolving Linear TV space look like for networks, from their perspective? EVP & GM media analytics Scott Grunther gave DMN’‘s Chris Wood a peek.

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