As mobile becomes the new go-to medium for shoppers, marketers and advertisers are faced with new challenges, and opportunities. Creating positive customer experiences is a different game in the mobile economy. Ads that may soar on desktop stall on devices, and engaging the right audiences requires a different way of looking at data.
Maggie Mesa, VP of business development at OpenX, is no stranger to the mobile revolution. Mesa holds 10 years of experience in the digital advertising space, working to help brands form the right advertising partnerships.
We sat down with Mesa to discuss her experiences working with mobile advertising, and what marketers and advertisers can look forward to in this developing space.