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One on One: Kevin Cunningham on the Future of ABM

Kevin Cunningham is CEO, President, and co-founder of MRP, providers of the MRP Prelytix ABM platform. He sat down with Kim Davis to talk about the cutting edge of ABM, and especially the opportunities for predictive ABM and the importance of intent data. We also get his perspective on whether all B2B marketing is now essentially ABM. 

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