As CEO and co-founder of Enlighten, an enterprise scale solution for the cannabis business, Jeremy Jacobs is in a good position to give a 360-degree view of the challenges facing cannabis brands. The biggest hurdle is the complex morass of state regulations, with the federal government hesitating to impose nationwide regulations on product and marketing. Another big ask is targeting the right messages to the right audiences, when the market spans older users seeking chronic pain relief, and younger users looking to party. There are more product categories within cannabis than you might image, and crop variation means a need to constantly adjust inventory and messaging.
Kim Davis gets into the history, the health, and the highs.