One on One: Dawn Colossi on the CMO’s Journey

The honeymoon period is over, but Dawn Colossi continues to deliver and gain insight from her experience as the relatively new CMO of FocusVision. As any reader of her thought leadership pieces about this role can see, she is unquestionably a trailblazing tech marketer who previously held a senior role at Commvault, and even delved into tech publishing, before that, at Ziff Davis. Colossi describes how her team reconstructs the buyer’s journey to get at customer truth.

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