One on One: David Meikle on Marketing Procurement

Here’s a podcast from last year, in case you missed it. A perennial challenge: understanding and managing marketing procurement. A conversation with DMN Editor-in-Chief, Kim Davis.

Something to get everyone thinking right before the holidays: How is procuring marketing services different from procuring office furniture? It is, of course, and failure to understand that can undermine an enterprise’s ability to make marketing magic. David Meikle — Ogilvy and Mather alum, consultant, and author of How to Buy a Gorilla — returns to the podcast to help marketers do some hard, clear thinking about getting aligned with procurement.

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