One on One: Claudia Page on Publishing’s New Walled Gardens

How are publishers taking back control of their content? What new opportunities do these moves open up for advertisers? Claudia Page, Senior Vice President, Partner Products at Dailymotion, sat down with Chris Wood to provide a compelling narrative about where publishing is headed. She points out that back in 2001, so much traffic was aggregated through portals like AOL. Now publishers are facing a similar imbalance under the Google/Facebook duopoly. Page brings to light alternative monetization strategies that trusted news brands make work through affiliate partnerships, and how an eCommerce play can drive revenue across a broad value chain using premium video on Dailymotion’s video player, as well as other channels. 

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