Hitmetrix - User behavior analytics & recording

One on One: Brie Taylor and Alicia den Ouden Discuss Strategies for Retail Clients

FUSE Marketing Group’s Brie Taylor, head of all client services, along with account director Alicia den Ouden, joined DMN’s Chris Wood for a retail-focused discussion on how brands are using data and technology to tell their story in a relevant way. They incorporate sequential advertising, purchase-based targeting and a host of other strategies in a scalable way. Another hot topic: how organic search is dead, and voice search could very well be the future.

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