One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

Grapeshot is described by COO Kurt Kratchman as “a real-time marketing intelligence and optimization company.” It collects live, keyword-focused marketing insights for some 10,000 brands, including some major ad tech platforms. One important use of the data, Kratchman explains, is protecting brand reputation, offering a much nimbler and more practical way to detect inappropriate or fraudulent publishing environments than reliance on white lists and black lists.

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