Marketers today are in the midst of a cataclysmic shift in their business brought on by the increasing influence of consumers using social media. Although cautionary tales still abound of how marketers should engage with consumers there, the effectiveness of social media marketing continues to increases.
Statistics supporting the merit of this channel abound. Data from Statista projected that by the end of 2015, social selling would amount to $30 billion worldwide, a 50% increase over 2014. And according to We Are Social, there are more than 2.3 billion active social media users globally, up 10% from January 2015—suggesting that revenue from marketing efforts on social media will only grow. Few remain who haven’t been exposed to the baffling phenomenon of viral marketing, or felt the spark of insight that follows a dive into consumer conversations across the various social networks. Marketers no longer need convincing when it comes to social media, they need a sound strategy.
Here, we’ve compiled an assortment of recent Direct Marketing News content that explores such essential topics as selling on social, discusses the potential of several platforms, and shows how GE, Swarovski, and Auntie Anne’s are using social to build customer engagement and share of voice.
Scroll below the related articles to view all the content, or click the eBook cover to download the compilation eBook.
