Omniture, a provider of on-demand Web analytics and online marketing services, said yesterday that its services helped drive $100 million in annual online sales for Alienware, a manufacturer of high-performance desktop and notebook systems.
Alienware is using the Omniture SiteCatalyst suite to boost ROI through its online channel. Omniture, Orem, UT, said its Web analytics, search engine marketing and e-mail marketing solutions helped Alienware achieve an average online transaction of nearly $3,000.
During a 2005 online holiday campaign, Omniture services provided insight resulting in record-breaking site traffic, conversion rates and revenue. Sales generated in the campaign represented a 105 percent increase over the year-ago period.
Alienware also uses Omniture SearchCenter, which brings all keyword search campaigns and performance metrics into one interface, consolidating and optimizing keyword marketing. Alienware drives bid management activities across Google, Yahoo and MSN adCenter and can easily view return on ad spend per keyword while monitoring performance in real time.